About PhysicalFitnet - Providers of Fitness Videos, Workouts and More
Created by personal trainers, PhysicalFitnet offers online fitness tools that use
cutting-edge technology. On a mission to make the world a fitter and stronger place,
our initial focus was on trainers and their clients. But soon we realized that fitness
enthusiasts (and those who want to be
fitness enthusiasts!) would also
love our extensive library of exercise videos and great information.
PFN Founder Sheryl Azaroff first turned her passion for staying in shape into a
passion for keeping others
in shape when she became a personal trainer.
A former Certified Public Accountant, Sheryl jokes, “I traded crunching numbers
for crunching abs.” While working at one of New York City’s most prestigious
health clubs, Sheryl’s corporate background kicked into overdrive and set
out to create helpful online tools to promote fitness. She elicited the invaluable
help of Leo Troso, an extremely knowledgeable trainer and trainers’ trainer,
many talented fitness professionals
who demonstrated our exercises in our videos and fitness academics
to advise us.
About Our Board of Advisors
Dr. Andrew Shim, Fitness Advisor
Dr. Shim has been involved with the fitness industry by consulting with major companies, magazines, and fitness organizations nation-wide. He still competes in strength and muscular endurance contests and currently performs research in the area of strength, flexibility, and metabolism. He is a Division Chair Professor and Professor at Briar Cliff University.
Dr. Wayne Westcott, Fitness Advisor
Dr. Westcott has conducted numerous research studies, published hundreds of professional
articles and authored 22 books in the area of strength training. He has also written
chapters in the NSCA and ACE Certification Textbooks, and authored the fitness textbook
for the U.S. Navy. Dr. Westcott has received the IDEA Lifetime Achievement Award
and the Penn State University Alumni Recognition Award for his work in fitness.
Susan R. Cohen, Communications and Public Relations Advisor
Susan R. Cohen has been a marketing communications specialist for more than 25 years,
specializing in healthcare and wellness public relations. She has been working with
industry leaders in the pharmaceutical, medical, and nutritional supplement arenas,
as well as with national health organizations and top healthcare public relations
firms. She is also a certified health coach and yoga instructor and therapist. Susan
is highly committed to integrated health and well-being, incorporating nutrition,
proper healthcare, and of course fitness into our everyday lives.
Barbara Weisfeld, Market Research Advisor
Barbara Weisfeld is a market research and strategic marketing professional with
extensive experience in behavioral and qualitative research, word-of-mouth marketing,
branding and consulting small businesses. Barbara has a degree in business management
and marketing from Cornell University. Barbara is highly committed to her fitness
and is an avid exerciser.